2026 Shanghai International Textile Color and New Materials Technology Forum 

On July 16-17, 2026, the 2026 Shanghai International Textile Color and New Materials Technology Forum was grandly held in the First Lecture Hall of the Graphic Information Center of Donghua University's Songjiang Campus. This forum was jointly organized by the Viiiage of Chemistry and Chemical Engineering of Donghua University, the National Textile Dyeing and Finishing Technology Engineering Research Center, and the Key Laboratory of Green Low-Carbon Textile Printing and Dyeing Technology of the Ministry of Education. It was also co-organized by the YP Color Research Center of Donghua University. Industry experts, university scholars, and technical personnel from enterprises in the fields of textiles, chemicals, and new materials gathered to jointly explore new paths for textile color innovation, functional new material research and development, and the development of the green and low-carbon industry. 

Ma Zhengsheng, the general manager of Shanghai Jiecon Chemicals Hi-Tech Co., Ltd., the vice president of Shanghai New Materials Association, and a professor at Donghua University, attended this forum as a special guest and delivered a deep industry-themed presentation. Based on his 30 years of research and development experience in functional additives and functional fibers, he dissected the current pain points in the textile new materials market, as well as the breakthroughs in high-performance functional materials technology and the direction of industrial upgrading. 

Industry experts explain the solutions to the industry's predicament 
       

At the beginning of the speech, the large screen displayed Dr. Ma Zhengsheng's complete personal resume, showcasing his profound industry expertise accumulated over nearly three decades in the textile and chemical fields. This speech started with the topic "The Market in Turmoil", integrating current data from various industry standards and regulations, analyzing the pain points of the homogenized and low-price competition within the industry. It proposed that enterprises must take a research and development path that focuses on maximizing performance and differentiation, relying on cutting-edge technologies to create differentiated products, in order to break through the turmoil within the industry and seize the high-end market segment. 

Sharing the extreme research and development approach through case analysis 
          

In this speech, Dr. Ma Zhengsheng used the air purifier filter as a typical example to explain the "performance maximization" research logic. He detailed the company's technical path of relying on functional additives for scientific compound formulation to achieve a leap in filter performance from the traditional "four protections" to the high-end "five protections", making it meet the dual demands of the high-end market for quality and safety. The product comprehensively covers four core functions: 1. Remove particles in the air; 2. Eliminate microorganisms and pollutants; 3. Eliminate odors; 4. Remove chemical gases. 

Meanwhile, Dr. Ma Zhengsheng compared the mainstream car manufacturers' standards for controlling indoor VOC levels, and vividly demonstrated the technical advantages of Jieyiyou's new materials in terms of low volatility and high safety. This provided technical references for the upgrading and research and development of automotive textiles and indoor purification textile fabrics. 

The entire speech combined theoretical knowledge with practical industrial operations. The data was detailed and highly applicable. It broke down the barriers between university research theories and industrialized R&D in enterprises. It not only pointed out the existing development problems in the industry but also provided mature and implementable solutions for high-performance new materials. 
       

This forum has established a bridge for efficient communication between the top research platform of Donghua University and textile and chemical enterprises. In the future, Shanghai Jiecon Chemicals will continue to rely on the technical accumulation of Dr. Ma Zhengsheng's research team, delve into the fields of green low-carbon, multi-functional composite textile auxiliaries and fiber new materials, and create differentiated core products through continuous technological innovation. This will help the domestic textile industry break away from low-price and homogeneous competition and promote the development of textile new materials towards higher safety, higher performance and higher added value.